Diamond Bakery is celebrating its 104th birthday this Friday

From 9 a.m. to 3 p.m. on Oct. 10, customers can enjoy free soda cracker boxes, free scoops of Asato Family Shop’s famous sherbet, free hot dogs, a chance to win prizes and more.

KSB
Kelli Shiroma Braiotta

October 08, 2025less than a minute read

original soda crackers
Customers can get one free box of the original Hawaiian soda crackers (regular price $4.99). Photo by Kelli Shiroma Braiotta (Aloha State Daily Staff)

Diamond Bakery is celebrating its 104th birthday from 9 a.m. to 3 p.m. Oct. 10 with free treats, goodies and prizes at its factory store. The event is open to the public.

Diamond Bakery interior
Diamond Bakery is celebrating its 104th birthday on Friday; customers can look forward to festivities at the factory. Photo by Kelli Shiroma Braiotta (Aloha State Daily Staff)

Attendees can look forward to free treats, including one free soda cracker box per guest (regular price $4.99). There will also be exclusive in-store discounts, along with chances to win prizes throughout the day. For instance, in a Plinko-style game, individuals can drop a chip down a peg board in an attempt to win prizes.

original soda crackers
Customers can get one free box of the original Hawaiian soda crackers (regular price $4.99). Photo by Kelli Shiroma Braiotta (Aloha State Daily Staff)

Guests can also enjoy free hot dogs, cupcakes and free scoops of Asato Family Shop’s famous sherbet; the Asato Family truck will be in the factory’s parking lot. Sherbet flavors will be revealed at the event.

Guests can also look forward to samples from Almond Tree Toffee — which is now available for purchase at Diamond Bakery's factory store — and Huff 'n Puff.

Limited visitor parking and street parking are available.

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CONTACT
Diamond Bakery
756 Moʻowaʻa St, Honolulu
diamondbakery.com
Instagram: @diamondbakeryhawaii
Open 9 a.m.-3 p.m. Mondays-Fridays

Kelli Shiroma Braiotta can be reached at kelli@alohastatedaily.com.

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Authors

KSB

Kelli Shiroma Braiotta

Food & Dining Reporter

Kelli Shiroma Braiotta is a Food & Dining Reporter for Aloha State Daily.