Viral seafood rice bowl spot is opening in ʻAiea

Totoya Hawaiʻi, known for its negitoro bowls, is opening in ʻAiea Shopping Center on Sunday, Feb. 15. The menu here is the same as the business’s other two locations in the Ala Moana and Kaimukī neighborhoods. Customers can now add “ikura showers” when ordering specific seafood bowls.

KSB
Kelli Shiroma Braiotta

February 14, 2026less than a minute read

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Totoya Hawaiʻi is known for its Japanese-style negitoro bowls. Photo by Kelli Shiroma Braiotta (Aloha State Daily Staff)

Totoya Hawaiʻi, known for its Japanese-style negitoro bowls, is opening its third Oʻahu location this Sunday, Feb. 15. The business’s new location is on the second level of ʻAiea Shopping Center, next to Ice Garden and Koa Pancake House.

Totoya’s ʻAiea location is in the former space of a sandwich shop. Construction on the space started after the business’s sister restaurant, Marujuu Hawaiʻi, opened last November.

Totoya Aiea sign
Totoya Hawaiʻi is opening in ʻAiea Shopping Center. It’s located on the center’s second level by Ice Garden and Koa Pancake House. (Aloha State Daily Staff)
interior
Interior of Totoya Hawaiʻi’s new ʻAiea location. Photo by Kelli Shiroma Braiotta (Aloha State Daily Staff)

Totoya Hawaiʻi will be open from 11 a.m. to 2:30 p.m. for lunch and from 5 to 8:30 p.m. for dinner Thursdays to Mondays (closed Tuesdays and Wednesdays). The business will be open for walk-ins only; no reservations will be accepted.

The menu at this location is the same as the ones at the business’s Kaimukī and Ala Moana neighborhood locations.

tokujo bowl
Tokujo bowl ($38.90). Photo by Kelli Shiroma Braiotta (Aloha State Daily Staff)

Totoya’s original negitoro — which is made fresh daily with local fresh ‘ahi — is the base for the majority of its bowls. Its tokujo bowl ($38.90) — a premium option with original negitoro, salmon roe, sea urchin (Hokkaido uni) and snow crab — is the most popular order.

The eatery’s Fukuju bowl ($39.50) is the second most-popular dish. It features original negitoro with tuna and salmon, red shrimp, scallops, sea urchin, snow crab, tobiko and two pieces of nori.

Fukuju bowl
Fukuju bowl ($39.50). Photo by Kelli Shiroma Braiotta (Aloha State Daily Staff)
salmon bowl
Salmon bowl with salmon roe ($19.50). Photo by Kelli Shiroma Braiotta (Aloha State Daily Staff)

The salmon bowl with salmon roe ($19.50) is a local favorite. All bowls come with your choice of miso soup — Aosa seaweed miso soup, or upgrade to shrimp head ($3.90) or crab ($4.90) miso soup — or half-size udon noodles ($4.90).

Other dishes on the menu include fresh shrimp combination bowl ($27.90); rainbow trio bowl ($25.90); matsu bowl ($26.90) with Hokkaido uni and salmon roe; and more.

Customers now have the option to add an “ikura shower” when they order Take, Matsu and Tokujo bowls. The “shower” includes a tripleamount of ikura for an additional $9.80.

CONTACT
Totoya Hawaiʻi
ʻAiea Shopping Center
99-115 Aiea Heights Drive Ste. 250, ʻAiea
808-487-6808
Instagram: @totoya_hawaii
Open from 11 a.m. to 2:30 p.m. for lunch and from 5 to 8:30 p.m. for dinner Thursdays to Mondays
Closed Tuesdays and Wednesdays

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Kelli Shiroma Braiotta can be reached at kelli@alohastatedaily.com.

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Authors

KSB

Kelli Shiroma Braiotta

Food & Dining Reporter

Kelli Shiroma Braiotta is a Food & Dining Reporter for Aloha State Daily.