A Hawai‘i Island hideaway — the Secret Treehouse in Volcano — was among some of the most-loved Airbnbs on social media last year.
The company last month shared its list of Airbnbs "topping Instagram and TikTok feeds" in 2025 — the list itself based on total engagement across the two platforms, combining likes, comments, shares and impressions on both platforms from Jan. 1 to Dec. 9, 2025. This TikTok about the listing received more than 550,000 views.
“Designed as a living, environmental sculpture, the treehouse invites guests to check off a once-in-a-lifetime experience from their bucket list,” Airbnb notes. “With expansive windows and wraparound decks, guests can enjoy breathtaking 360-degree views of lush surroundings and star-filled skies.”
The inside of the Secret Treehouse in Volcano. (Airbnb Community)
Other listing on Airbnb’s Most Loved Listings on Socials in 2025, include an airplane house in Wasilla, Alaska, an off-grid Colorado cabin in a dark sky zone, an Australian estate, cabins in Montana, North Carolina, New York and Washington, and more.
Citing survey data from Panterra Research, Airbnb notes that for Gen Z, platforms like Instagram and TikTok “have become the leading source for discovering new destinations.”
Aloha State Daily reached out to the treehouse hosts via email through an Airbnb representative but did not receive response to questions.
An alternative to traditional lodging options, Airbnb got its start in 2007 when two hosts welcomed three guests to their San Francisco home. Since then, it has grown to more than 5 million hosts who have welcomed more than 2 billion guests.
This list, though, got us curious about other unique listing on Airbnb that might be found throughout the Islands. Here are a few provided by the Airbnb representative:
This custom-built, off-grid home in Pāhoa sits 15 feet above ground on a 24-acre fruit farm that guests can walk and pick fruit from in season, the listing notes.
This home in Pāpa‘aloa sits on 13 acres of forest land in Maulua Gulch. "There are many fruit trees, lush rain forests, flowers, waterfalls, and a river that run through the whole property," the listing states.
This open-air guest suite a mile from Kealakekua Bay is situated on a 1.7-acre mango farm. Fresh, seasonal fruits are available for purchase, the listing notes, and guests may also encounter “friendly farm animals.”
You’ll find this off-grid, tiny home on the Kalapana lava beds in Hawai‘i Island’s Puna district.
Meanwhile, this glass house on a horse ranch in Captain Cook is nestled in a kukui nut and hau tree forest, the listing notes.
And you’ll find this bamboo house in Hanalei.
(Of course, the topic of short-term vacation rentals can be contentious for some, and some local lawmakers have tried to address the impacts on residential communities.
For example, Maui County in December approved a measure that would phase out thousands of vacation rentals in Maui’s apartment districts. And in November, the Honolulu City Council approved a bill that would increase registration fee for vacation rental properties).
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Stephanie Salmons can be reached at stephanie@alohastatedaily.com.
