LAS VEGAS — What does money do to a man?
Conor McGregor has earned lots of it during his rocketship to superstardom, a rise to prominence that began with the UFC in 2013.
In 2021, Forbes named him the world's highest-paid athlete after he earned $180 million following the sale of a majority stake in his Irish whiskey company, Proper Twelve. In 2018, he was ranked fourth after taking home $99 million, a chunk of it coming from his 2017 boxing megafight against Floyd Mayweather Jr.
On Saturday, McGregor will make the walk against Wai‘anae's Max Holloway for the main event of UFC 329. It will have been five years since McGregor stepped in an octagon, his most recent bout cut short due to a leg fracture against Dustin Poirier on July 10, 2021.
Despite his fame and fortune, trouble has followed McGregor just as easily as the cash. Perhaps his most publicized transgression with the law was when an Irish court found him liable of sexual assault in 2024 for a 2018 incident in a Dublin hotel with a woman named Nikita Hand. McGregor's appeal was denied in 2025, and he was still required to pay the equivalent of $257,000 in damages.
In spite of the ruling, the UFC welcomed McGregor back with open arms. On Wednesday, about 100 journalists from all over the world mobbed McGregor when he made his media day appearance at T-Mobile Arena in Las Vegas. For many, it was the first chance to speak to McGregor following his half-decade hiatus as a fighter. One of the the first questions asked was whether his money became detrimental to him.
"Obviously," McGregor admitted. "Obviously. You know, 2017 double weight (UFC) world champion, Floyd Mayweather bank. And then I launched an Irish whiskey. I didn't drink heavily, if at all, in that time of my life. I was an athlete at the top of my game. Next thing you know, thousands of thousands of bottles in my garage, 'Sell this, Conor.' God gave me these lessons. That's it. I was trapped and caught, and it is what it is. I trust in God. I trust in my journey, and I trusted the truth. The world is against the truth, then I am against the world, that is where I stand."
McGregor has received the full celebrity treatment during fight week. Dozens of cameras have followed his every move while the organization has promoted his return, choosing him and Max Holloway to headline International Fight Week, the UFC's signature event each summer. While McGregor remains the sport's most iconic name and face, he has lost supporters along the way. How should fight fans approach his return while grappling with his issues away from the canvas?
"I continue to fight. I know the truth, and I know that lying lives are an abomination to the Lord, and I know that anything known in darkness will soon come to light," McGregor said when asked about the rape case. "And I trust in God that it's coming. You best believe it's coming, and I look very, very forward to the day."
McGregor, 37, had just one UFC fight under his belt when he defeated Holloway, 34, in 2013 via unanimous decision. McGregor earned a reported $24,000 for that fight, while Holloway pocketed $14,000. In a rematch 13 years in the making, money pales in comparison to McGregor's desire to return to his element.
"The excitement is going to be off the charts on Saturday night. The performance is going to be off the charts," McGregor said. "I have some shot selection here, and some set of moments that I planned. I'm excited to showcase it."
As for Holloway, money certainly remains a motivating factor. Although UFC 329 fight purses have yet to be disclosed, Holloway is expected to earn his greatest payday yet due to the magnitude of McGregor's return.
"I'm fighting for money. I'm a prize fighter," Holloway said. "If you wasn't fighting for money, you're an idiot, right?"
In Holloway's most notable moment as a UFC fighter, his last-second knockout of Justin Gaethje at UFC 300 in April 2024 earned him $600,000 in bonuses before he even got to his base pay for the fight.
The victory over Gaethje opened new doors for Holloway as the organization's BMF champion. With Gaethje earning the UFC's lightweight belt with a stunning TKO over Ilia Topuria on June 14, Holloway knows his options are plentiful if he secures an exciting victory on Saturday.
"Who would have thought that Conor was even coming back after what happened with the injury? It's just big," Holloway said. "I finally get to right the wrong, and I'm looking forward to it. He's a killer, and I'm looking forward to seeing the best Conor McGregor on July 11, and hopefully I get a SportsCenter No. 1 spot up there.
"This guy has unlimited money, and he has a lot of connections. Yeah, he's coming back from a crazy injury. He supposedly found God. His kids are gonna be here at the fight. ... I'm getting ready for the most dangerous Conor McGregor we ever saw, and nobody's told me otherwise."
Despite the three years of youth Holloway has on McGregor, the Wai‘anae native joined the organization a year before McGregor did. And while McGregor has sat out the last five years, Holloway has fought eight times in that span.
Nearly every other fighter on the 329 card was asked about the bout between McGregor and Holloway, with the vast majority backing Holloway due to his activity. Others gave simpler answers.
"I'm backing Max because I like him," said former UFC middleweight champion Robert Whittaker, who will take on Nikita Krylov in the main event of the prelims.
One of the longest running traditions in the sport has been fighters clamoring for a McGregor bout after a big win, knowing the kind of prominence and financial windfall the fight would bring. McGregor was asked about Gaethje, who said he would attend the fight on Saturday in hopes of challenging him.
"Get in the queue," McGregor replied as he brushed off a question about the UFC's new lightweight champ.
Holloway's potential next move with a victory? Another McGregor fight to complete the trilogy.
"I'm gonna put my paws on him, and I'm gonna make him wish that he didn't come back," Holloway said. "Actually, no, I'm not gonna make him wish that. I'm gonna make him think that he can do it one more time, so we can rematch at the end of the year."
Christian Shimabuku can be reached at christian@alohastatedaily.com.
