Hawaiian Airlines and Alaska Airlines have hit the next major milestone in their integration — the move to a shared passenger service system on April 22.
Hawaiian Airlines has transitioned to the same Sabre PSS used by Alaska, the airlines noted Wednesday.
"The combined company’s shared PSS serves as the central reservation technology that connects the digital tools and programs used by guests and employees; from websites, mobile app, Atmos Rewards and Huaka‘i by Hawaiian loyalty programs, to airport kiosks and reservation records," the airlines noted in an online post Wednesday.
Alaska Air Group Inc. and Hawaiian Holdings Inc. announced in December 2023 that Alaska Airlines would acquire Hawaiian Airlines in a deal that was valued at approximately $1.9 billion, including $900 million of Hawaiian’s net debt, according to an announcement at that time. The acquisition was completed in September 2024.
There were four major integration milestones, airline spokesperson Alex Da Silva told Aloha State Daily in March: the launch of a single loyalty program, Atmos Rewards; the receipt of a single operating certificate from the Federal Aviation Administration; the single passenger service system; and the joint collective bargaining agreements for the airlines’ various unions.
"This is the biggest and most complex integration project in our combination, one that involved hundreds of Alaska and Hawaiian airlines employees collaborating for over a year," Da Silva told ASD by email Thursday. "We appreciate our guests’ patience during this period as we worked to move to a single PSS, and we look forward to delivering a smoother and more enjoyable travel experience for our guests."
Wednesday's transition went well, he says.
"There were no material issues and our operations ran smoothly, a credit to teams across Hawaiian and Alaska airlines who have been preparing for our single passenger service system transition for over a year," Da Silva told ASD. "We also deployed dozens of volunteers to Honolulu airport to provide additional guest support. We are confident that as guests become more familiar with our shared, more modern technology, including a single Hawaiian Alaska app and new bag-tag kiosks in our lobbies, they will appreciate having more self-service features to manage their travel and enjoy a smoother experience from booking to boarding when flying with both our brands."
(ICYMI: Read more about some of the changes that were underway before the move to a single PSS here).
Passengers of both airlines can now manage their entire trip on a single mobile app, the Alaska Hawaiian app. Da Silva says the airlines have received positive feedback about the app's "improved performance and new self-service features."
On Thursday, Hawaiian Airlines also joined oneworld alliance, a global airline alliance that will connect the Islands to more than 1,000 destinations in more than 170 countries. Read more about that here.
For the latest news of Hawai‘i, sign up here for our free Daily Edition newsletter.
Stephanie Salmons can be reached at stephanie@alohastatedaily.com.
