It's no secret — or surprise — that Toyota Tacomas are popular in the Islands.
In fact, according to Servco Pacific, which has exclusive distributorships of Toyota, Lexus and Subaru in Hawai‘i, it's been the top-selling vehicle in the Islands for 25 years.
To commemorate that milestone, Servco has unveiled a Hawai‘i-exclusive special edition of the best-selling truck and just 25 will be available statewide, Servco says.
"Hawaiʻi has embraced the Toyota Tacoma as part of its ‘ohana for a quarter of a century,” Peter Dames, president and CEO, said in an announcement Friday. "This special edition is our way of saying mahalo to the community that has made this truck the undisputed favorite across the Islands."
Aloha State Daily reached out to Servco for more information.
The truck comes in the color "mudbath" and comes with a "comprehensive suite of custom components designed to enhance both aesthetics and functionality," the announcement notes.
The special build includes:
- Custom exterior badging with designs inspired by Hawai‘i's "mountainous topography" and a unique interior sequence badge.
- Dark chrome illuminated emblem, black chrome exhaust tip, black alloy wheel locks and a custom tailgate insert.
- 4WDemand part-time four-wheel drive, 18-inch black TRD wheels, mudguards and rock rails.
- A Yakima bed rack kit, which includes the overhaul HD, bed track kit and 60-inch HD bars.
You'll be able to reserve the truck in person beginning June 6 at Servco Toyota and Maui Toyota dealerships across the Islands. The TSRP, or total suggested retail price, is $44,770 and $7,999 for the Hawai‘i edition accessories.
In 2025, Tacomas made up 7.1% of the market share in Hawai‘i, according to a fourth-quarter 2025 auto outlook from the Hawai‘i Automobile Dealers Association.
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Stephanie Salmons can be reached at stephanie@alohastatedaily.com.
