It's no secret — or surprise — that Toyota Tacomas are popular in the Islands.
In fact, according to Servco Pacific, which has exclusive distributorships of Toyota, Lexus and Subaru in Hawai‘i, it's been the top-selling vehicle in the Islands for 25 years.
To commemorate that milestone, Servco has unveiled a Hawai‘i-exclusive special edition of the best-selling truck and just 25 will be available statewide, Servco says.
"Hawaiʻi has embraced the Toyota Tacoma as part of its ‘ohana for a quarter of a century,” Peter Dames, president and CEO of Servco Pacific Inc., said in an announcement Friday. "This special edition is our way of saying mahalo to the community that has made this truck the undisputed favorite across the Islands."
The truck comes in the color "mudbath" and comes with a "comprehensive suite of custom components designed to enhance both aesthetics and functionality," the announcement notes.
The special build includes:
- Custom exterior badging with designs inspired by Hawai‘i's "mountainous topography" and a unique interior sequence badge.
- Dark chrome illuminated emblem, black chrome exhaust tip, black alloy wheel locks and a custom tailgate insert.
- 4WDemand part-time four-wheel drive, 18-inch black TRD wheels, mudguards and rock rails.
- A Yakima bed rack kit, which includes the overhaul HD, bed track kit and 60-inch HD bars.
Dames told Aloha State Daily in an emailed response to questions that the goal was to create something that feels "authentically local" and pay tribute to the community that has made the Tacoma the best-selling vehicle for the past 25 years.
"We're excited to see how customers respond because this edition was inspired by the people who drive Tacomas every day in Hawaiʻi," he says. "We know there's a strong sense of pride around the Tacoma locally, and we think many customers will appreciate seeing that connection reflected in a vehicle designed with Hawaiʻi in mind.
"More than anything, we hope it resonates with the communities, families, small business owners, outdoor enthusiasts and longtime Tacoma owners who have helped make the truck such an iconic part of life in Hawaiʻi."
Dames says that the Tacoma's popularity in the Islands goes beyond transportation.
"The truck is incredibly versatile and well-suited to island life. Whether you're heading to work, spending time with family, going to the beach, exploring the outdoors or supporting a small business, the Tacoma fits naturally into many aspects of daily life.
"Just as important, Tacoma owners in Hawaiʻi have built a strong community around the vehicle over the years. For many families, it's a truck they've trusted for generations," he continued. "That combination of capability, reliability, and deep local connection has helped make the Tacoma one of the most recognizable and beloved vehicles in Hawaiʻi."
You'll be able to reserve the truck in person beginning June 6 at Servco Toyota and Maui Toyota dealerships across the Islands. The TSRP, or total suggested retail price, is $44,770 and $7,999 for the Hawai‘i edition accessories.
In 2025, Tacomas made up 7.1% of the market share in Hawai‘i, according to a fourth-quarter 2025 auto outlook from the Hawai‘i Automobile Dealers Association.
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Stephanie Salmons can be reached at stephanie@alohastatedaily.com.
